St Kilda Legal Service rebrands as Southside Justice
Written by Mel Dye
July 4, 2022
Almost 50 years after its first advice session, St Kilda Legal Service has launched a fresh new identity as Southside Justice. The rebrand is accompanied by a refreshed website as well as new premises on Carlisle Street, directly opposite the St Kilda Town Hall and next to the Salvation Army.
The new brand and spaces – both physical and virtual – are designed to better represent the breadth and depth of the work undertaken by the legal service, while remaining open and welcoming to all those who access it.
“We’re incredibly proud of our legacy as St Kilda Legal Service. We were one of Melbourne’s first community legal centres, and we’ve been helping the community access justice for close to 50 years”, explains Mel Dye, CEO, Southside Justice.
“We’ve achieved a huge amount in that time, but Southside Justice feels like a better reflection of the community we’re here to support – St Kilda, but also the 26 other suburbs in our catchment. It also made sense to rethink our brand in line with the new space.”
“The relocation was made possible by the generous support of a social impact investor and grants supported by the Victorian Attorney-General, Jaclyn Symes, and our local Federal MP, Josh Burns. This initiative demonstrates the growing convergence of profit and purpose,” explains Denis Nelthorpe, Chair, Southside Justice.
Southside Justice is a free legal service for people on low incomes or facing barriers to accessing justice in the cities of Port Phillip, Stonnington and Bayside. Its work is made possible by a dedicated team of lawyers, administrators, and volunteers.
Southside Justice will continue the work of the St Kilda Legal Service. This includes:
- Providing targeted legal help to people facing disadvantage, who often experience multiple legal problems at the same time, through our Community Justice Partnerships
- Assisting sex workers and the organisations that support them, as well as monitoring the implementation of new laws
- Helping LGBTIQ+ people in Victoria with legal problems through our LGBTIQ Legal Program
- Undertaking systemic advocacy to promote and enhance access to justice, with a focus on creating fairer outcomes and laws for our clients and the community.
For more information about Southside Justice’s rebrand or work, contact:
Mel Dye, CEO, Southside Justice